Free Resources

Free SEO Checklists, Templates & Guides

Everything you need to get started with SEO. Download our battle-tested templates and checklists used by our own team.

Technical SEO Checklist

A 100-point checklist covering everything from crawlability and indexation to Core Web Vitals and structured data.

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Content Strategy Template

Our keyword research and content planning spreadsheet. Map keywords to funnel stages and prioritize by business impact.

Download Spreadsheet

SEO Brief Template

The exact content brief template we give to our writers. Includes sections for target keywords, intent, structure, and E-E-A-T requirements.

Open Template

Local SEO Checklist

Step-by-step guide to optimizing your Google Business Profile, building citations, and dominating the local map pack.

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AEO Strategy Guide

A comprehensive guide to Answer Engine Optimization. Learn how to get cited in AI-generated answers from ChatGPT, Perplexity, and Google.

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SEO ROI Calculator

Calculate the potential revenue impact of SEO for your business. Input your metrics and get projected returns over 12 months.

Download Spreadsheet

Frequently Asked Questions

Yes, every resource on this page is completely free. We believe in providing genuine value upfront. These are the same templates and checklists our team uses internally for client work.

Our resources come in various formats depending on the type: PDF for checklists and guides, Google Sheets or Excel spreadsheets for templates and calculators, and Google Docs for brief templates. All are immediately accessible after download.

No, we don't gate our resources behind email forms. Simply click the download button and the resource is yours. We believe in earning your trust through value, not forced opt-ins.

We review and update all resources quarterly to reflect the latest SEO best practices and algorithm changes. When we release a major update, we note the revision date on the resource so you always know you're working with current information.

Yes, you're welcome to share our resources with your team, colleagues, or clients. We only ask that you don't rebrand them as your own. Feel free to use them as part of your internal processes and training.

Need Help Implementing?

Our resources give you the framework. If you want expert execution, book a free strategy call and we'll show you how we can help.