Google AI Overviews, ChatGPT search, Perplexity -- generative engines are reshaping how users discover brands. We position you to thrive in this new landscape.
Generative Engine Optimization (GEO) is the practice of optimizing your entire digital presence -- not just your website -- to be visible, cited, and recommended across AI-powered search platforms.
While AEO focuses on getting cited as a source in AI answers, GEO takes a broader approach. It encompasses how your brand appears across multiple generative platforms, how your content is interpreted by language models, and how your digital ecosystem influences AI-generated recommendations.
We help you build a comprehensive presence that ensures your brand shows up wherever your customers are searching -- whether that's a traditional Google result, an AI Overview, a ChatGPT conversation, or a Perplexity research session.
The generative search landscape is evolving rapidly. New platforms emerge monthly, existing ones update their algorithms frequently, and user behavior is shifting from keyword-based queries to conversational, multi-step research journeys. Our GEO framework is built to adapt to this constantly changing environment.
Brands that invest in GEO today are building a sustainable competitive moat. As generative search becomes the default discovery mechanism for a growing share of users, the brands that have already established AI visibility will capture disproportionate mindshare and market share.
A comprehensive four-phase approach to establishing and growing your generative search presence.
We audit your brand's visibility across every major generative platform, identifying where you appear, where competitors dominate, and where the biggest opportunities exist.
We optimize your presence across your website, Wikipedia, Reddit, industry directories, forums, and other sources that AI models reference when generating answers.
We create and optimize authoritative content designed to be cited by generative engines -- with original research, expert perspectives, and structured data that AI models prefer.
We monitor your generative search visibility in real-time, track platform algorithm changes, and continuously adapt strategies to maintain and grow your AI-powered visibility.
Six strategic pillars that ensure comprehensive visibility across the generative search ecosystem.
We audit your brand's visibility across every major generative search platform to establish baselines, identify opportunities, and understand how each platform sources and surfaces information differently.
Beyond your website, we optimize your presence across Wikipedia, Reddit, Quora, industry directories, and other sources AI models reference -- ensuring your brand appears consistently across the entire digital landscape.
AI search results change rapidly. We continuously monitor your brand's generative search visibility across all platforms and adapt strategies in real-time to maintain and improve your positioning.
We create original research, expert roundups, comprehensive guides, and data-driven content that positions your brand as the definitive authority AI models trust for your industry topics.
We ensure your brand's content is structured and distributed in ways that make it likely to be included in LLM training datasets -- building long-term brand recognition within the AI models themselves.
We ensure your brand messaging, facts, and positioning are consistent across every platform AI models reference -- eliminating conflicting information that can reduce your citation likelihood.
AEO (Answer Engine Optimization) focuses on getting your content cited as a direct source in AI answers. GEO (Generative Engine Optimization) is broader -- it encompasses your entire digital ecosystem, including how your brand appears across multiple generative platforms, how LLMs interpret your content, and how your overall digital presence influences AI-generated recommendations and brand perception.
We cover all major platforms: Google AI Overviews, ChatGPT Search, Perplexity, Microsoft Copilot, Claude, and emerging platforms. We also monitor and optimize for voice assistants and specialized AI tools in your industry vertical that may surface brand recommendations.
The opposite -- now is the ideal time. Generative search adoption is accelerating rapidly, and the brands establishing AI visibility today are building compounding advantages. AI models develop preferences for authoritative sources over time, so early investment in GEO creates a moat that becomes harder for competitors to overcome.
Our GEO framework is built on principles rather than platform-specific tactics. We focus on building genuine authority, creating high-quality structured content, and maintaining consistent brand presence -- fundamentals that remain valuable regardless of platform changes. Our continuous monitoring also allows us to adapt quickly when specific platforms update their algorithms.
Yes. We track AI-referred traffic, brand mention growth across generative platforms, citation frequency, and the revenue impact of AI-driven discovery. Our clients typically see measurable visibility improvements within 60-90 days, with clear revenue attribution by month 4-6 as generative search becomes a meaningful traffic and lead source.
Book a free GEO assessment. We'll show you exactly how your brand appears across generative search platforms today and what to do about it.