We help online retailers reduce dependency on paid ads by building sustainable organic traffic to product and category pages that convert.
Paid ads get more expensive every year. Your competitors are bidding up CPCs, and margins keep getting thinner. Meanwhile, organic search delivers consistent traffic with no per-click cost -- and buyers who find you through organic search convert at 2x the rate of paid traffic.
Our e-commerce SEO strategy covers every layer: product page optimization with unique descriptions and schema markup, category page architecture that captures broad commercial intent, and content strategies that build topical authority in your niche.
We work with Shopify, WooCommerce, Magento, BigCommerce, and custom platforms. Whatever your stack, we know how to optimize it.
E-commerce SEO requires a different playbook than content-driven SEO. You're dealing with thousands (sometimes millions) of product URLs, constantly changing inventory, faceted navigation that creates duplicate content, and seasonal demand shifts. Our team has managed organic growth for stores with 50 products and stores with 500,000 -- and we know the technical and strategic nuances of each.
The brands winning in e-commerce SEO today are the ones investing in product schema, long-tail keyword coverage, and content that positions them as category authorities. We help you become that brand.
A proven methodology for turning your product catalog into an organic revenue engine.
We analyze your product catalog, category structure, technical health, competitor landscape, and current organic performance to identify the highest-ROI opportunities.
We restructure your category taxonomy, optimize faceted navigation, fix crawl traps, and design an internal linking strategy that distributes authority to your money pages.
We write unique product descriptions, optimize category pages for commercial keywords, implement product schema, and create buying guides that capture top-of-funnel traffic.
We track organic revenue attribution, expand into new product categories, and continuously optimize based on conversion data and search trend shifts.
A complete e-commerce SEO service covering every aspect of organic product visibility.
Unique product descriptions, optimized titles and meta tags, image alt text, product schema markup, and internal linking strategies that make every product page rank for its target keywords.
Faceted navigation optimization, breadcrumb implementation, category page content that captures commercial intent, and taxonomy restructuring that aligns with how customers search.
Comparison articles, how-to guides, and educational content that captures top-of-funnel traffic and drives it to product pages, building topical authority and supporting commercial rankings.
Comprehensive product structured data including price, availability, reviews, and ratings -- enabling rich snippets in search results that dramatically improve click-through rates and visibility.
Crawl budget management for large catalogs, handling out-of-stock products, managing faceted navigation to prevent index bloat, and seasonal inventory optimization strategies.
Optimization for Amazon, Google Shopping, and other marketplace platforms alongside your own store -- ensuring your products are visible wherever your customers are searching and comparing.
We use a tiered approach: top-selling and highest-margin products get fully custom optimization, while we develop scalable templates and programmatic SEO strategies for the long tail. We also manage crawl budget carefully so search engines prioritize your most important pages.
We work with all major platforms: Shopify, Shopify Plus, WooCommerce, Magento 2, BigCommerce, Salesforce Commerce Cloud, and custom-built stores. Each platform has its own SEO quirks and limitations, and our team knows how to maximize performance on every one.
We build seasonal content calendars months in advance to capture demand before peak periods. For seasonal products, we use evergreen URL strategies, manage out-of-stock pages to preserve rankings, and create trend-driven content that captures early-funnel interest before buying season begins.
For most mature e-commerce businesses, organic search is actually the largest revenue channel when properly optimized. The key difference is that organic traffic has no per-click cost, so your margins are significantly better. Our clients typically see organic growing to 40-60% of total online revenue within 12 months.
We combine AI-assisted drafting with human editing and quality control. Our writers create unique, keyword-optimized descriptions that highlight product benefits and specifications. For very large catalogs, we develop templatized frameworks that ensure uniqueness while maintaining brand voice and conversion focus across every product page.
Book a free strategy call and we'll show you the fastest path to reducing ad dependency with sustainable organic growth.